COMPANY PROFILE

Guizhou Longguoyan Distillery Co., Ltd. is located in Maotai Town, Guizhou Province, China — the world-renowned core production area for sauce-aroma liquor. As a long-established and reputable liquor enterprise in Maotai Town, Longguoyan has always adhered to the inheritance and development of ancient brewing craftsmanship, and has been recognized as a Guizhou Time-Honored Brand by the Department of Commerce of Guizhou Province.

Longguoyan liquor selects high-quality local Hongyingzi glutinous sorghum, wheat and water from Guizhou as its raw materials. We uphold the concept of natural, pure-grain solid-state fermentation, and follow the scientific and unique traditional sauce-aroma brewing craftsmanship. Each product is elaborately brewed by national-level distilling masters.

Guizhou Longguoyan Distillery Co., Ltd. always adheres to the development strategy of Quality First and Long-Termism, strictly controls every link in the production process, and ensures the steady and long-term development of the enterprise.

In terms of brand building, Longguoyan launched its global cultural brand strategy in 2019, and has continuously carried out high-standard brand promotion projects, including CCTV advertising, national high-speed rail advertising, highway outdoor advertising, and high-end tasting events.

Brewed by Time, Honoring the Classics.
Longguoyan — A Fine Sauce-Aroma liquor.
Savor China, Share the Sauce-Aroma with the World.

Global distribution map and company profile

QUALITY AGED LIQUOR

Aged liquor cellar row Cellar aging barrels Distillery aging workshop

ANCIENT SAUCE-AROMA LIQUOR BREWING PROCESS

One-year production cycle
One-year production cycle
Two feedings of raw materials
Two feedings of raw materials
Nine times of steaming
Nine times of steaming
Eight times of fermentation
Eight times of fermentation
Seven times of liquor extraction
Seven times of liquor extraction

CORE PRODUCTION REGION

Maotai Town, Guizhou Province

Aerial view of Maotai production region Traditional architecture and valley Sorghum fields Scenic landscape of production area

TIME-HONORED

Longguoyan Distillery entrance gate Facility buildings with traditional architecture Longguoyan sorghum planting base Guizhou Time-Honored Brand certification plaque

BRAND HONORS

Longguoyan·Longmai 15

CONCOURS MONDIAL
DE BRUXELLES

GOLD

Concours Mondial De Bruxelles award badge

Longguoyan · Longmai 15 won gold at the Concours Mondial De Bruxelles Spirits Selection.

Longguoyan·Longmai 15

ISGC 2024 INTERNATIONAL
SPIRITS GRAND PRIX, CHINA.

GOLD

ISGC 2024 award badge

Longguoyan · Longmai 15 won gold at the ISGC 2024 International Spirits Grand Prix, China.

Longguoyan · Jiaocang jiu wu zhi zun 30

2025 TGA NEW ALCOHOLIC PRODUCT
“QINGZHUO AWARD” FOR BAIJIU

Qingzhuo Award

Qingzhuo award badge

Longguoyan · Jiaocang jiu wu zhi zun 30 won the 2025 TGA New Alcoholic Product “Qingzhuo Award” for baijiu.

Longguoyan · Jiaocang jiu wu zhi zun 30

2025 HONG KONG INTERNATIONAL
SPIRITS CHALLENGE

Double Gold

Double gold award badge

Longguoyan · Jiaocang jiu wu zhi zun 30 won double gold at the 2025 Hong Kong International Spirits Challenge.

Honor certificate 1 Honor certificate 2 Honor certificate 4 Honor certificate 5 Honor certificate 8 Honor certificate 9

DISTRIBUTION NETWORK

National brand culture venue interior hall Premium tobacco and liquor store KA outlet premium liquor counter Online promotion platforms

BRAND PROMOTIONS

CCTV advertising CCTV advertising High-speed railway station advertising Bus stop and outdoor billboard advertising Charming Cities of China sponsorship

CULTURAL MARKETING

For consecutive editions (2nd, 3rd, 4th, and 5th), Longguoyan collaborated on major festival design and high-profile cultural exchange events.

Hainan Island International Film Festival partnership Cultural exchange event showcase High-profile sponsorships and collaborations